Privacy Policy

Your privacy is important to Hyundai Motor Company and its subsidiaries and affiliates (collectively, “Hyundai” “we,” “us” or “our”), as is your trust in Hyundai’s products and services.

This Hyundai Privacy Policy (this “Privacy Policy”) describes how we collect, use, and share your personal information through our global website at https://www.hyundai.com/worldwide/en/ including users who provide information through any of our website’s contact forms, and any features, promotions, offers, or services provided by this website (collectively the “Site”). This Privacy Policy also describes, as applicable, your rights regarding access, deletion, opting-out, and correction of your personal information.

Not Covered by this Policy: This Policy only applies to the Site and not to any other Hyundai website or online service, including the Hyundai Motor America website, unless specifically indicated. It does not apply to any third party websites even though we may link to these sites on our Site.

User Consent

By disclosing your personal information to us or using our Site, you understand and agree that Hyundai may collect, transfer, use, and disclose your personal information in accordance with this Privacy Policy. For example, if you consent to Hyundai’s transfer to and retention of your information within South Korea, it may have less protections for your personal information than the jurisdiction where you live. If required by applicable law, we will obtain your consent to our collection, use, transfer and disclosure of your personal information. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS, THEN PLEASE DO NOT DISCLOSE PERSONAL INFORMATION TO US OR USE THE SITE.

Personal Information We Collect and How We Collect It

We collect information about you from several sources: directly from you, from third parties, and automatically through your use of our Site and interactions with us. For example, we collect personal information that you provide directly by completing one of the forms on our Site or by signing up for our newsletter. We and our third party services providers also automatically collect usage data when you use the Site via cookies, web beacons, and other tracking technologies; web analytics; and log files. We may combine the information we collect from these various sources. For more information about cookies, see our Cookies Policy.

Categories of Personal Information Collected

Certain privacy laws, such as the California Consumer Privacy Act (“CCPA”), require that we disclose the categories of personal information that we may collect about individuals. While the actual information we collect varies depending upon the circumstances, generally we may collect the following categories of personal information:

• Identifiers: such as a real name, alias, IP address and online identifiers, email address, or other unique personal identifiers. We collect this information when you fill out a form or visit our Site.
• Commercial information: including vehicle ownership, vehicle type owned, and other information conveyed if you provide a vehicle VIN.
• Internet or other electronic network usage data: including, but not limited to, browsing history, clickstream data, search history, and information regarding your interactions with an internet website, application, or advertisement, including access logs and other usage data related to your use of the Site. We collect this information through the use of cookies and other tracking technologies.

Use of Personal Information

Hyundai uses the information collected above in several different ways. And we may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include:

• Running our business and providing our products and services: to provide, maintain and improve our products, services, and Site; to authenticate users; to perform technical operations; to communicate with you about our products and services, including vehicles and other products and services; to respond to your requests; to provide technical support; for other customer service and support purposes.
• Analyzing and improving our services and offerings: to better understand how users access and use our products, services, and Site; for research and analytical purposes, such as to evaluate and improve our products, services, Site, and business operations; to develop new features, products, or services; and to otherwise improve our Site and user experiences.
• Personalizing content and experiences: to tailor content we send or display on the Site in order to offer location customization and personalized help and instructions, and to otherwise personalize your experiences; to reach you with more relevant ads and to measure ad campaigns.
• Marketing and promotional purposes: to send you newsletters, offers or other information we think may interest you; to contact you about our products, services, or information we think may interest you; to administer promotions and contests; to promote other products and services we offer.
• In support of our general business operations: where necessary to the administration of our general business, accounting, record keeping, and legal functions.
• Securing and protecting our rights: to protect our business operations, secure our network and information technology, assets, services, and legal rights; to prevent and detect fraud, unauthorized activities, access and other misconduct; where we believe necessary to investigate, prevent or take action regarding suspected violations of our agreements with you, as well as fraud, illegal activities, and other situations involving potential threats to the rights or safety of any person or third party
• Complying with legal requests and obligations: to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
• Anonymous and De-identified Information: we also may de-identify information and create anonymous and aggregated data sets and reports to assess, improve, and develop our business, products, and services; prepare benchmarking reports; and for other research and analytics purposes.

Disclosure of Personal Information

We disclose personal information to third parties to provide and improve our Site, products, and services; to reach you with more relevant information and offers; to provide you with information about the third party offers you may be interested in, and to honor your consent or authorization. We also disclose personal information to the entities listed and for the purposes set out below:

• Affiliates and Subsidiaries: Hyundai may share your personal information with Hyundai subsidiaries and affiliates located in your country or region for operational, analytic, and compliance purposes. For example, if you contact us via the “Contact Us” webform with an inquiry, complaint, suggestion, or compliment, we will communicate the content of your message and your personal information to a Hyundai subsidiary located in your country or region in order to take action on or respond to your communication.
• Service providers and suppliers: We may disclose personal information to our vendors, service providers, suppliers, contractors, or agents who use such data in order to perform functions on our behalf. These entities are contractually required to use the personal information we disclose exclusively to provide their respective services, and not for their own independent purposes.
• Business transfers: We may disclose and transfer personal information as part of any merger, acquisition, financing, sale of company assets or interests in the company listed above, or in the case of insolvency, bankruptcy, or receivership, including during negotiations related to such business transfers.
• Protecting rights and interests: We may disclose your information to protect or defend the safety, rights, property, or security of Hyundai, third parties, or the general public, including to protect the Services, to detect, prevent, or otherwise address fraud, security, technical issues, or other activity which we, in our sole discretion, consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity. We may also use personal information as evidence in litigation in which we are involved, and as necessary to enforce this Privacy Policy, our Terms of Use, and other applicable agreements with you.
• Legal compliance and lawful requests: We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, in response to a subpoena, warrant, court order, or other legal processes, or to cooperate with investigations or lawful requests, whether formal or informal, from law enforcement or government entities.
• De-identified and Aggregated Data: We may share aggregate or de-identified information with third parties for research, analytics, and other purposes. Provided such information does not reasonably identify you.

Categories of Personal Information are Disclosed. Certain privacy laws, such as the California Consumer Privacy Act, require that we tell you about the categories of personal information that we have disclosed for a business purpose, as well as the categories that we have “sold.” Please review the section Categories of Personal Information Collected above for further descriptions of each category of personal information. This information is not limited to California users.

Disclosed for business purpose. In general, we may disclose the following categories of personal information as shown in the table below for business purposes described above:

Sale. We do not disclose personal information through the Site to third parties in exchange for direct monetary compensation from such third parties. We may disclose or make available personal information collected through the Site to third parties to receive certain services or benefits from them—for example, when we allow third party tags to collect information such as browsing history on our Site to improve and measure our ad campaigns. This disclosure can be considered a sale under certain laws, like the CCPA, and the information “sold” in this manner includes: identifiers, customer records, commercial information, Internet or other electronic network usage data, and profiles and inferences to affiliates and subsidiaries, and analytics providers. These entities are contractually required to use the personal information we disclose exclusively to provide their respective services, and not for their own independent purposes.

California residents

If you are a California resident, please be sure to review the section Additional Information for California Residents below for important information, as required by California privacy laws, about the categories of personal information we collect and disclose and your rights under California privacy laws, including your right to submit a “Do Not Sell My Info” request (i.e., to opt-out of the sale of your personal information).

Your Rights and Choices

You may request access to, correction, or deletion of certain of your personal information by contacting us at [digitalcomm@hyundai.com]. We will endeavor to respond to those requests in the periods required by applicable laws. We may request certain information from you to verify your identity before responding to a request. We offer these options to you as general rights, but you may have further specific rights that are outlined in our jurisdiction-specific sections below (for example, residents of California, the European Union and the United Kingdom should refer to jurisdiction-specific sections within this Privacy Policy).

Opting-out of Certain Communications. Hyundai offers you the opportunity to opt-out of marketing communications from Hyundai, and to opt-out of certain disclosures of personal information to third parties.

You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. If you wish to opt-out, you may do so by submitting a request to [digitalcomm@hyundai.com].

If you have opted-out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request.

Security of Your Information

We use security policies, procedures, and tools that are reasonably designed to safeguard the personal information we collect. However, the security of information transmitted through the Internet can never be guaranteed regardless of the level of security. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of our Site are responsible for maintaining the security of any password, user ID, or other forms of authentication involved in obtaining access to password-protected or secure areas of any of our websites. In order to protect you and your data, we may suspend your use of any of the Sites, without notice, pending an investigation, if any security issue arises. Access to and use of password-protected and/or secure areas of any of the Sites, if any, are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.

Third Party Sites

We may offer links to or from our Site to other websites within the Hyundai family as well as to websites, services, and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content, or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any personal information. In the event that you provide personal information to any third party website or service, you understand that Hyundai is not responsible for such third parties’ use or misuse of your personal information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such third party website, service, or resource.

Children’s Privacy

No parts of our products or services are directed to or designed to attract anyone under the age of thirteen (13). We do not knowingly collect or maintain personal information from any person under the age of thirteen. If you are under the age of thirteen, please do not provide us with your personal information. If you are a parent of someone under the age of thirteen, please do not provide us with their personal information.

Changes to this Privacy Policy

Hyundai reserves the right to change this Privacy Policy at any time. Hyundai will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Continued interaction with us following changes to this Privacy Policy will mean that you accept the changes.

How to Contact Us

Please contact us at [digitalcomm@hyundai.com] if you have any complaints or questions about this Privacy Policy or our information practices.

Additional Information for California Residents

This section provides information for California residents about their rights regarding their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”).

Right to Opt-out (“Do Not Sell”). California residents have the right to opt-out of our sale of their personal information. Hyundai does not sell your personal information for monetary consideration but may share your personal information with third parties for marketing purposes. You can opt-out of such sharing by submitting a Do Not Sell request at [digitalcomm@hyundai.com]. We do not sell or share personal information about California residents who we know are younger than 16 years old without opt-in consent. To opt-out of the sharing, including sales, of personal information with third parties that collect information from our Sites via cookies or similar tracking technologies, you can change cookie settings by clicking on “Cookie Settings” on the “About Cookies On This Site” banner. You will need to adjust these settings on all of the browsers and devices you use to access our websites. If you clear cookies on your browser, you will need to reset these settings. For more information about cookies, see our Cookies Policy .

Verifiable Requests to Delete, and Requests to Know. Subject to certain exceptions, California residents have the right to make the following requests:

Right of Deletion: California residents have the right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary for any of a list of exempt purposes.

Right to Know: Specific Information. California residents have the right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge.

Right to Know: Categories of Personal Information. California residents have the right to request that we provide them with certain information about how we have handled their personal information in the prior 12 months, including the:

• categories of personal information collected;
• categories of sources of personal information;
• categories of personal information about them we have disclosed for a business purpose or sold;
• categories of third parties to whom we have sold or disclosed for a business purpose their personal information;
• the business or commercial purposes for collecting or selling their personal information; and
• a copy of the specific pieces of personal information we have collected about them

Right to Non-discrimination. California residents have the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Submitting Requests. You may submit requests to us at [digitalcomm@hyundai.com]. In order to make a request, you will need to provide us with your name, email address, telephone number, and mailing address.

Please note that we may require additional information from you in order to verify your request.

Authorized agents may submit requests to us at [digitalcomm@hyundai.com]. If you are submitting a request through an authorized agent, the authorized agent must confirm their relationship with you. We may also request that any authorized agents verify their identity, including by providing information about themselves, such as their name, email, phone number, and address. We may reach out to you directly to confirm your own identity or that you have provided the agent with your permission to submit the request on your behalf.

There may be circumstances where we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or other permitted purposes. However, we will only use personal information provided in a verifiable consumer request to verify your identity or authority to make the request.

In the past 12 months, we have shared the following personal information with third parties for commercial purposes as follows:

• Digital Analytics Companies: Internet or other electronic network usage data, including, but not limited to, browsing history, clickstream data, search history, and information regarding your interactions with an internet website, application, or advertisement, including access logs and other usage data related to your use of the Site.
• Affiliates and subsidiaries: Identifiers, such as a real name, alias, IP address and online identifiers, email address, or other unique personal identifiers. Commercial information, including vehicle ownership, vehicle type owned, and VIN.

Shine the Light

Under California’s Shine the Light law (Civil Code Section 1798.83), California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. To send us a Shine the Light request, please contact us at [digitalcomm@hyundai.com].

Please be aware that not all information sharing is covered by the Shine the Light requirements, and only information on covered sharing will be included in our response.