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Eco

Creating a greener
World with BLUEDRIVE

BLUEDRIVE is the philosophy
of Hyundai Motor to

Front side view of a car with its inner structure seen through the transparent exterior

Lead the pollution-free mobility era by improving
fuel efficiency and seeking new energy possibilities.

We want to free people from environmental responsibilities and stress about fuel efficiency. We hope to pass on a beautiful environment for the next generation to breathe in pure air and enjoy driving cars without having to worry about fuel efficiency and pollution. We want to realize that dream by connecting our technology to an eco-friendly future. Our cars with high performance that consume less energy and smart eco-friendly technology that enhance fuel efficiency provide effortless and comfortable driving. Likewise, we will enrich people's lives.
A Hyundai automobile is exhibited in a black framed box

Challenge for the new possibilities
of the future by seeking the various
energy source

People talk about the innovation of eco-technology, wondering what the new energy source is and wanting to enjoy the advanced technology. The future eco-mobility that we think starts from offering the various technology based on various people's needs.
Our creative perspective toward eco-mobility, from pure and infinite Hydrogen, electricity and to the hybrid energy source, opens new possibilities in future mobility.
Inner bottom part of a car exposed in the air

We provide higher efficiency by
securing the highest levels of
fuel mileage.

People talk about the evolution of eco-friendly technology, seeking higher efficiency, better performance through continuous technological development. We apply advanced technologies in all our models and pursue technological evolution of efficiency and performance.
Through research on not only combustion engines but also on design and materials, we strive to improve efficiency in all areas related to fuel mileage. No matter what model people choose according to their lifestyles and tastes, this experience does not change.

R&D

Downsizing, Clean Diesel, Turbo GDi, DCT, ISG, CNG
Front half side of a Genesis

Diesel/Gasoline

Efficiency Technology
Improving fuel efficiency and reducing carbon emissions
Front half side of a Sonata

PHEV/HEV

Hybrid System
Electric powertrain and enhanced fuel efficiency
Front half side of a Hyundai automobile

FCEV/EV

Clean Mobility
Clean Energy System

Creating shared value through
the realization of energy justice

Because it is our duty to pass on a clean environment to our next generation, global automotive companies need to develop eco-friendly cars and reduce carbon emissions. Hyundai Motor Company will stay at the forefront of environmental issues and spearhead efforts to realize zero-carbon society.

Benefits to society

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Reduce air pollution

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Reduce CO2 emissions

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Reduce energy consumption

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Innovations for future growth

Benefits to HMC

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Achieve better product quality

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Receive subsidies and tax benefits

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Capture a new market

2020.22.2 PROJECT

The Hyundai Motor Group plans to establish a full lineup of green models ranging from compact cars to SUVs by 2020. The green automobile market is expected to expand from 2 million units in 2014 to 6.4 million units by 2020. Hyundai Motor is investing in green car technologies in order to become a leader in this emerging market.
  • FULL LINE-UP 2020
    Creating a full line-up of eco-friendly vehicles by 2020
  • CARS 22
    Innovating a full range of Hyundai’s 22 eco-friendly vehicles
  • THE WORLD'S 2nd
    Becoming a global automotive leader in eco-friendly vehicles
  • Hybrid Electric Vehicle
  • Plug-in Hybrid Electric Vehicle
  • Electric Vehicle
  • Fuel Cell Electric Vehicle

4-type of hyundai motor’s
green technology vehicles

Cars that do not require any fossil fuel to operate and emit zero CO2 are the ultimate goal of Hyundai Motor’s ‘Blue Drive’ strategy. More specifically, the ‘Blue Drive’ strategy aims to improve the functionality of automobiles such as performance safety, and convenience while reducing pollution and fuel consumption. Hyundai Motor has introduced several green technologies and developed green cars with the guidance of the ‘Blue Drive’ strategy. As of 2015, Hyundai Motor’s green models include a Hybrid Electric Vehicle (HEV), a Plug-in Hybrid Electric Vehicle (PHEV) which can be charged using grid electricity, a zero-emissions battery Electric Vehicle (EV) and a Fuel Cell Electric Vehicle (FCEV) which is regarded as the ultimate green car.

illustration for Hybrid electric vehicle

Hybrid electric vehicle

As the word “combination” is implied, Hybrid Electric Vehicle (HEV) combines two power sources of an internal combustion engine and an electric motor. As Hyundai’s innovative development of parallel hybrids achieves better fuel economy with improved packaging efficiency, the Hybrid Starter Generator control technology further assists the engine clutch control and reduces the tension between the EV mode and the engine mode for smoother hybrid driving.
illustration for Plug-in hybrid electric vehicle

Plug-in hybrid electric vehicle

Plug-in Hybrid Electric Vehicle (PHEV) is an advanced hybrid vehicle with extended battery life and greater energy density for more fuel-efficient and long-distance driving in all-electric mode. Whether driven on EV mode or HEV mode, PHEV has a significant advantage of providing greater driving performance while reducing levels of emissions by restoring the energy from an external electric power source.
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illustration for Electric vehicle

Electric vehicle

Electric Vehicle (EV) uses electrical energy sources of electric motors and rechargeable high-density battery for propulsion. Powered by an external source of electricity, EV helps reduce carbon emissions. Equipped with a 27kWh lithium-polymer (Li-Poly) battery pack, Hyundai’s EV provides optimized solutions for better performance, higher energy density and speed.
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illustration for FCEV

FCEV

By combining Hydrogen and Oxygen atoms in a fuel cell stack, Fuel Cell Electric Vehicle (FCEV) stores compressed hydrogen under high pressure in tanks and produces its own electricity for power with zero exhaust emissions. As the first developer of the world’s first mass-produced fuel-cell vehicles, Hyundai continues to lead the future of sustainable motoring technology.
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